Meridian Retail unifies sales and support

Client

Meridian Retail operates stores and an ecommerce channel across multiple cities. Sales and support data lived in spreadsheets and separate inboxes, slowing responses and forecasts.

Challenge

Leadership needed a single customer view, clearer pipelines, and SLA-aware support without a multi-year ERP project.

Concept

Adopt Blait CRM for pipeline and accounts, Blait Desk for omnichannel tickets, and a short onboarding engagement with our team for data migration and training.

Solution

• Configured CRM stages to match Meridian’s sales motion
• Migrated priority customer records and open tickets
• Trained store and call-center leads in two waves
• Connected weekly Analytics dashboards for leadership

Results

Average first-response time dropped, forecast meetings shortened, and support and sales finally shared the same customer timeline.